This article will walk you through the various channels that Zeev will setup to establish a sustainable marketing and customer communications framework.

The objective of this framework is

For any effective marketing strategy, you need to understand your customers better and act on the information that you have about them. This means that it is very important for you to collect customer phone number on every bill possible and as we progress, you will find that there are enough reasons for customers to provide their contact number and we just have to articulate it.

Following are the various initiatives Zeev will carry out as part of initial setup. Some of them has to be done by the store and some has to be executed by Zeev.

In today's digital age, it's important for businesses to have a way to reach their customers even when they are not physically present in their stores. One of the most popular and effective ways to do this is through WhatsApp, a messaging platform owned by Meta (formerly known as Facebook).

It's important to choose a name for your WhatsApp channel that accurately represents your business and the purpose of the channel. This will help customers easily identify and connect with your brand.

If you need further guidance on how to create a WhatsApp channel, you can refer to the detailed instructions provided by Meta (Facebook). These instructions will walk you through the process step by step and ensure that you set up your channel correctly.

https://faq.whatsapp.com/794229125227200/?helpref=uf_share

Congratulations, you have now successfully created a WhatsApp channel for customer engagement! You can now use this channel to communicate with your customers, share updates and promotions, and provide them with a convenient way to reach your business.

Next step - get the customers on to the WhatsApp channel and that what the next initiative will do for us.

Zeev in collaboration with manufacturers will bring in unique offers for the stores consumers. But, Zeev also runs Lucky draws, i.e. every two months, consumer will be eligible for a bumber prize, which could things like an iphone or ipad. Zeev expects our store partners to also participate in this.

The primary purpose of the lucky draw is not to increase sales, but to bring customers into our WhatsApp channel for regular communication and to gather enough data insights to understand the customer better so that we can target each customer with incentives to shop more at the store.

On every Point of sale counter, we will have a cutout, that will have a QR code which the user can scan and send a whatsapp message to participate in the lucky draw. A sample as below.

Once the customer scans the QR and sends the message, the customer will get a message to join to join the whatsapp channel of Zeev and Store. The winning coupon numbers will be selected by the community in the Zeev Channel.

Now the store should use this whatsapp channel to communicate to the customers.

Next step - create contents to share in the WhatsApp channel. and that what the next initiative will do for us.

The SNAI integration in Zeev will automatically create visuals and images for the store based on their products. These images will automatically come to store's WhatsApp number every day in the morning. You should pick one of the images and then share on the WhatsApp channel that you created. This needs to be shared atleast once every alternate day.

SNAI generated images will look like this.

To setup SNAI integration in Zeev, you need to provide the phone number where we want to get the auto generated images on the settings page.

For the products/items that we want to promote, we need to enable the "Generate image with SNAI" option on Zeev. Only images for these items will be generated.

A well-designed loyalty program can be a game-changer for department stores, boosting customer retention, increasing average purchase value, and fostering brand loyalty. In today's competitive retail landscape, these programs offer a strategic way to reward frequent shoppers, gather valuable customer data, and create personalized shopping experiences. This article explores the innovative approach to running a successful loyalty programs using Zeev.

Every time a customer shops at the store, reward points are allocated. The reward points are based on the profit margin that we generate with that sales and not based on the sale amount. The retailer can override the reward point associated with an item on Zeev "Override reward points" menu.

The customer can see the reward point associated with each item on the Zeev app.

The customer can collect these points across multiple purchases and can redeem the reward points against items set by the store. . When the customer does this, a voucher with that free item is created and the customer can get this free the next time they shop at the counter.

The store marketing manager or owner can set specific points for each items.

The points collection becomes an incentive for the consumer to shop at our store more frequently and we hope this will reduce the number of times he shops outside our store.

Refer this link for details on how to setup the points against each redeemable item. Zeev will automatically set some of the most moving items to the redeemable list automtically which can be modified by the store marketing manager.

https://support.zeev.live/en/articles/9775666-setting-up-loyalty-and-reward-points

Zeev will allocate vouchers to the consumers. These could be vouchers from manufacturers or Zeev led vouchers. The main purpose of this is to run offers which are highly targeted and personalised for the consumer.

Zeev will allocate 15- 20 vouchers for each consumer. These vouchers once used or expired will be refreshed every week on wednesday.

The discount provided as part of these will be logged against Zeev Partner ledger in the application and will be reimbursed on a weekly/daily basis.

This is completely managed by Zeev.

As part of the overall plan, we expect the store to allocate at least 1 voucher per user. This involves a very delicate and complex personalization and the voucher allocated depends on the segment of the customer. Zeev support will help the store to set this up. In most cases the store does not incur any additional cost for this, except in case of activating inactive users etc. This may require sending WhatsApp messages to inactive users with specific offers and there may be a cost associated.

This is how this will work.

The entire customer based is tagged into 5 different segments.

Zeev will help the store to setup basket size vouchers. Here the customer is allocated a target point which is typically around 15-20% more than his regular spend at the store. The reward items and discounts are all automatically selected by the software based on the what the store considers is acceptable. Typically, we give back 50% of the increased profit.

It is very difficult to acticate a inactive customer. So typically, it would involve giving away 75% of the profit generated to re-activate the customer. Typical voucher allocated is "Collect 90 rewards points(~600rs) and collect any of the reward items typically in the range of 70rs purchase price"

For the other segments as a similar process is executed. Zeev will help you set this up.

Each customer is given a badge (silver to platinum) depending on how important or how much profit that customer is generating for us. For the moment this is only a badge to indicate his importance to us. Also, he gets some additional benefits in terms of early access to offers and more vouchers than a regular user etc.