Skip to main content

Analytics - Margin is low - why?

investigate and Address Low Profit Margins

z
Written by zeevsupport support

If you notice your margins are dipping, follow this three-step audit to identify the root cause.

1. Identify the Problem Transactions

Your first goal is to isolate which specific sales are dragging down the average.

  • Navigate to the Sales Receipt menu.

  • Action: Sort the list by the Margin column (ascending) to bring the lowest or negative margins to the top.

2. Perform a Deep Dive on Item Costs

Once you’ve identified the problematic receipts, look into the specific line items.

  • Open the receipt details to see which individual products contributed to the low margin.

  • The Likely Culprit: Check the Purchase Price (COGS) of these items.

    • Was there a recent price hike from the supplier that wasn't updated in your system?

3. Review System-Wide Anomalies

To ensure you haven't missed other problematic sales, use the dedicated reporting tools.

  • Go to the Sales Report menu.

  • Select the Negative Margin tab.

  • Purpose: This provides a bird's-eye view of every item currently selling for less than its cost, allowing you to fix pricing errors in bulk rather than receipt-by-receipt.

4. Correct the margin values

You can edit the sales receipt ,refresh the item which caused this and submit the receipt again . This will help you see the margins correct in analytics tab

Did this answer your question?