Campaigns in the Zeev system allow businesses to create and manage promotional offers to drive sales and improve customer engagement. This feature enables the configuration of discounts, offers, and promotional rules that are automatically applied during billing based on predefined conditions.
Campaigns help standardize promotional activities across outlets, reduce manual discounting at the point of sale, and ensure accurate application of offers. By automating promotion logic, the system maintains consistency, prevents billing errors, and provides better control over pricing strategies.
Using campaigns, businesses can effectively plan promotions, track their impact on sales, and align marketing initiatives with operational workflows within the ERP/POS system.
The video below demonstrates how Campaigns are created: